Thursday, July 30, 2015

HAPPINESS IN A BOX


           Growing up, Mcdo gives us one of a kind commercial. They already have soft spots in our hearts and minds. They never fail to make us happy or sad to realize how lucky we are. They already produced a lot of commercial that can’t get enough in our heads. They teach us the value of family, friendship and love for others. They are really convincing that will make us crave for their food and go to their fast food chain or contact them to deliver the food. Their food is really great especially the French fries. It was year 2000 when the commercial about a “Lolo “and his “Apo” named Karen was seen on TV. The catchy line in the commercial “para sa paborito kong Apo si Karen”, it’s a sign of relief even though her Lolo has gap memory. She was never forgotten and his Lolo even keep a half of the burger for her. It was a heartwarming story that everyone can relate. It even have different parody, it means that this commercial is really popular way back before.

            It was year 2013 when the commercial about a “Lola” and her “Apo” sings downtown. It was really a cute commercial. The way they act is also the same. They sang and dance together. It shows how the little girl idolizes her “Lola”. They even have the same looks, it’s like the little girl is the younger version of her “Lola”. At the end of the video they ate in McDonald and the little girl shows her love and appreciation by kissing her “Lola”. It was indeed a great commercial. As we all know, we Filipino people love to eat and bond.  Between the two commercials, both of the concepts of storytelling are awesome. They did great for conceptualizing those commercial. The 2000 commercial of Mcdo is more dramatic, while the 2013 commercial is sweet. Both commercial are recommendable, it really captures the heart of viewers.

           As an AB MMA student reviewing commercials can help us to be more knowledgeable in the field of marketing and advertisement. These we help us to choose which path we will take in the future. When it comes to technicality the 2013 commercial is great than the 2000 commercial. As year pass by there is a rapid development in the technology, before there are only limited mass media, technique and tools that they can use to enhance a commercial.  The 2013 commercial quality is much clearer because we are now experiencing High Definition quality (HD) while the 2000 commercial is also good but then it would be much better if its in HD. When.When it comes to audio both commercials are okay. We can hear clearly what they are saying. The sequencing of both commercials is right.  The actors really did great acting in their commercial.  They both successfully persuade people to eat in McDonald. I’ll bet everyone wants to have happy meal. We experience so much happiness when we ate every food in McDonald especially the children because besides the meal there is a toy.